Adizes' Organization Life Cycle Theory

How many stages does the company live according to Adizes?

10

3

5

At what stage is the Coca Cola company now?

Infancy

Youth

Flourishing

Strategy at the stage "Height"

expand geography

develop a strategy that effectively manages the downtur

look for ways to abandon certain activities

Strategy at the stage "Maturity"

expand geography

develop a strategy that effectively manages the downtur

look for ways to abandon certain activities

Strategy at the stage "Decline”

expand geography

develop a strategy that effectively manages the downtur

look for ways to abandon certain activities

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